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Auto Responder

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How To Use An AutoResponder.

 

An AutoResponder is an essential tool to build

any business online. The reason you go into

business is to find and keep your customers.

An autoresponder will make this job so much

easier for you so you can work on marketing

your business.

 

There is a bit of confusion around the online

community surrounding autoresponders. Some people

think they are a piece of software for loading

email addresses into so you can then blast thousands

upon thousands of people your message and promote

your business.

 

Nothing could be further from the truth!

 

What they were designed for is to allow you to collect

the details of visitors to your web page. The way

you do this is by offering a gift in exchange for

the person's name and email address. You can actually

collect a large number of details but on the first

visit you would not want to try to collect their

home address as you may not have much luck.

 

When the visitor completes this form they are

giving you consent to send them information

about your business and to deliver the gift that

you offered. An autoresponder is a tool that you

can have up to several hundred pre-written messages

stored to be delivered at pre-determined intervals.

This is a great way to build a relationship with

your future customers.

 

When someone opts into your list, usually they will

receive a message immediately, then several more a day

or two apart and gradually the messages will get further

apart up until they are around 1 week between mailings.

 

You will then be able to follow up with broadcast messages

every time you have a special offer for your list or some

content to pass on. The sole purpose is to create and

maintain interest in your prospect. Your list is your

customer base just like in an offline business.

 

Lets look at some other ways autoresponders can be used.

 

1. Training- When a customer buys your product or joins

your team you should be collecting their details. You

will provide them instructions to use the product or

train them to build their team if they have joined

your business.

 

2. Recruiting Affiliates- If you sell a product you

will find that your best affiliates will be a happy

customer. After you collect the details of your customers

you should be reminding them that you have an affiliate

program and that they can make some extra money referring

people to your website.

 

3. Delivering The Product- You can use the autoresponder

to deliver the digital product. You can add attachments

to the messages like any other email or simply send them

a link to the download page. Directly after the payment

page you will ask the customer to enter their details

so they can get the product delivered and be kept up to

date with software upgrades or whatever is applicable

to your product.

    

4. Reduce Refunds/Returns- After collecting your new

customers details you would send them at least one

unadvertised bonus. This would not be mentioned in

the sales page and means you would be 'over-delivering'

on your product. Another method I have seen is offering

extra bonus products at say 15 or 30 days after the

sale. The autoresponder can handle this easily and

your refund rate should plummet if you can create

extra value in these bonus offers.

 

5. Promote Back End Products- It is a lot easier

to make a sale to someone who has brought from

you before. You have their trust and as long as

you recommend good products that make their life

easier or help them build their business this

be the easiest way to maintain your income.

 

There are many more including collecting

testimonials, checking up on your customers,

surveying your customers and more. I am sure

you would have just got your own idea after

reading this article and are ready to get your

own business on auto pilot by using an

autoresponder.